Perry Ford Privacy Statement
Perry Ford takes your privacy seriously and is committed to safeguarding your
privacy online. Because we do gather certain types of information from visitors
to our sites, we have developed a privacy statement to assist you
in understanding the terms and conditions surrounding the collection and
use of that information. This statement discloses the types of information we
gather, how it is used, and how you can gain access to and edit any data that
we've collected about you at any time. By using the Perry Ford website, you
consent to the data practices described in this statement.
Guiding Principles
Our dealership respects the privacy of individuals who visit our Web sites,
send us e-mail, or participate in features/services we offer online.
Accordingly, our policy regarding online privacy has been developed using the
following guiding principles: Our dealership collects information online
primarily to provide our visitors with a more relevant experience on our sites.
When doing so, we will make every reasonable effort to avoid excessive or
irrelevant collection of data. Our dealership will take reasonable physical,
electronic and managerial measures to safeguard and secure any information you
provide to us (e.g. data will be stored in protected databases on secured
servers with restricted access). Our dealership will not share any information
you've provided to us with anyone without your consent, other than to provide
the service you've requested or as otherwise provided in this Statement of
Privacy. At the time you register for any such service, you will be notified
of, and asked to consent to, the sharing of your information with any
particular third party necessary to the provision of the requested service.
Non-Personally Identifiable Data
Anytime you visit our Web site, we may gather certain non-personally
identifiable information regarding the means you use to access our site. This
information may include the type and version of your browser, your service
provider, your IP address and any search engine you may have used to locate the
site. Our website collects information about you and your interactions with our
websites and services through the use of cookies, pixel tags, server logs, and
other Internet technologies. These technologies do not provide us with your
personal information, but they do allow us to track and record your activities.
We use this information to help diagnose problems with our server, administer
the Web site, and compile broad statistical data. In addition, we gather
certain navigational information about where you go on our Web sites. This
information enables us to determine which areas of the Web sites are most
frequently visited and helps us to tailor the sites to the needs and interests
of our online visitors. Such information is gathered by us in the aggregate and
will not be associated with a specific individual without that individual's
consent.
Information Voluntarily Provided
Personal Information. Personal information is information about you that is
personally identifiable like your name, address, email address, or phone
number, and that is not otherwise publicly available. You may voluntarily
provide personal information about yourself in connection with your
participation in Perry Ford sponsored surveys, your requests to receive
newsletters or other communications from us, or your use of certain features of
Perry Ford websites or services. We use the personal information you provide to
us in the following ways:
• To deliver the services you have requested, such as responding to information
requests, delivering newsletters, or providing access to website features or
services.
• For our internal purposes unrelated to any specific service we deliver to
you, such as to help improve our website, better understand our customers'
needs or to develop new offerings in which you may be interested.
• To compile statistics and reports regarding our audience and the users of our
websites, products and services, which may include combining the personal
information you provide with information we obtain from business partners or
other companies.
• To share with our related companies or trusted third parties so that they may
assist us with our use of the personal information as described above.
• To share with our related companies or trusted third parties so that they may
market products or services to you.
You may opt out of receiving future communications at any time (see opt-out
Procedures below). This data may also be used to tailor your experience on our
sites by providing content that is relevant to your interests and geographic
region.
Use of Other Information
We use the non-personal information we collect about you, such as cookie, pixel
tag and server log data, in the following ways:
• To customize and improve your experience with our websites and services.
• To deliver interest-based advertising to you that is targeted to the
interests we identify through your online activities.
• To compile statistics and reports regarding our audience and the users of our
websites, products and services.
• To share with our related companies or trusted third parties so that they may
assist us with our use of the information, including providing us with audience
segmentation and related information.
• To share with trusted third parties, such as advertising networks, for use in
delivering interest-based advertising to you.
Compliance with Law and Changes of Control.
We may disclose information about you, including personal information, if
required to do so by law, governmental request, process or court order or based
on our good faith belief that it is necessary to conform or comply with such
law, request or court order. Also, in the event of a sale of some or all of our
business or the combination of our business with a related company, we may
disclose your personal information to the purchaser or other entity, provided
that they agree to abide by the terms and conditions of this privacy policy.
Information Collected from Other Sources
To help us better understand and respond to your needs and interests, we may in
the future receive information about you from other sources. We will ask any
provider of such information to represent and warrant that the information has
been gathered and maintained in accordance with all state and federal laws. Any
such information will be maintained by us in accordance with the standards set
forth in this privacy policy along with other personal information you've
provided.
Disclosure of Personal Information
Our dealership understands the importance of your privacy. We collect and
maintain the personal information of our consumers for our use and our
subsidiaries. We do not sell, rent, or trade consumer information to third
parties, other than as described below, and never without your consent.
Business Partners
Our dealership may partner with select retailers and other companies at various
times to provide expanded services to our site visitors. As part of such a
relationship, we may share with these companies the use of certain interactive
Web site functions (i.e. the E-Mail Reminder Service). Information provided by
site visitors through the use of such interactive functions may be available to
both our dealership and our partners.
Agents
Our dealership may use other companies and individuals to perform certain
functions on our behalf. Examples include administering e-mail services and
running special promotions. Such parties only have access to the personal
information needed to perform these functions and may not use or store the
information for any other purpose. Subscribers or site visitors will never
receive unsolicited e-mail messages from agents working on our behalf.
Business Transfers:
In the event that our dealership sells or transfers a particular portion of its
business assets, consumer information may be one of the business assets
transferred as part of the transaction. If substantially all of the assets of
our dealership are acquired, consumer information may be transferred as part of
the acquisition.
Compliance with Law/Safety
Our dealership may disclose specific personal information based on a good faith
belief that such disclosure is necessary to comply with or conform to the law
or that such disclosure is necessary to protect the users of our Web sites, the
sites themselves, or the public.
With Consent:
Other than as set forth in this Privacy Policy, you will be notified when any
personally-identifiable information about you may be shared with third parties,
and you will be given the opportunity to decline to share that information.
Use of Cookies:
Our dealership may use a browser feature known as a "cookie." Cookies
are small files placed on your hard drive that assist us in providing you with
a customized browsing experience. Our dealership uses cookies to provide you
with the convenience of not having to reenter information, such as user IDs and
passwords, multiple times during your visits to our Web sites. Cookies can also
be utilized to help us provide you with information targeted to your interests,
based upon your prior browsing on our Web sites. The "help" section
of the toolbar on most browsers will inform you on how to prevent your browser
from accepting new cookies, how to have the browser notify you upon the receipt
of a new cookie, or how to disable the use of cookies completely. As our Web
sites have been designed to take advantage of the use of cookies. Should you
configure your browser to decline their use, certain features of our Web sites
may not function correctly and you may be required to renter any user IDs and
passwords more frequently
Accessing Our Web Sites from Outside of the United States
If you are visiting our Web site from a location outside of the U.S., your
connection will be through and to servers located in the U.S. Any information
you provide during your visit will be processed and maintained on our Web
server and other internal systems located within the U.S.
External Links:
Our Web sites contain links to other sites. Our dealership is not responsible
for the privacy practices or the content of such Web sites. To help ensure the
protection of your privacy, we recommend that you review the privacy policy of
any site you visit via a link from one of our Web sites.
Passwords
The personal data record created through your registration with our Web site
can only be accessed with the unique password associated with that record. To
protect the integrity of the information contained in this record, you should
not disclose or otherwise reveal your password to third parties.
Public Forums
Our web site might make chat rooms, forums, message boards, and/or news groups
available to its users at various times. Please remember that, unless otherwise
stated, any information that is disclosed in these areas becomes public
information and you should exercise caution when deciding to disclose your
personal information in these areas.
Your Privacy Options
Opting Out of Interest-Based Advertising. Perry Ford supports the
Self-Regulatory Principles for Online Behavioral Advertising, which means that
you have options and choices about our collection and use of your data for
online interest-based advertising. For more information about interest-based
information tracking and to manage interest-based advertising categories, or
op-out of all categories from Perry Ford, visit
//www.aboutads.info/choices/.
Declining or Blocking Cookies and Pixel Tags.
Most web browsers allow you to modify security settings and browser preferences
so you can approve or reject cookies on a case-by-case basis, or even reject
all cookies if you choose. Similarly, you can disable pixel tags by changing
your browser settings to omit images and disable Javascript; or there are
commercial software packages available that can omit pixel tags and most
advertisements. Please be aware, however, if you 'turn off,' purge or disable
cookies or pixel tags, you may not be able to use all of the features,
functions or services available on our websites.
Other Important Information
Security.
We take appropriate measures to keep the personal information you disclose to
us secure and to only release this information to third parties that share our
commitment to privacy. However, we cannot guarantee there will not be a breach
and we are not responsible for any breach of security or for the actions of any
third parties.
Changes to Privacy Policy.
Any changes to this statement will be posted at this location and will take
effect immediately after they are posted. Collection of data from that point on
will be subject to the new policy. You may wish to check back from time to time
to be aware of any changes to the statement.
Contacting Us. Perry Ford welcomes your comments or questions regarding this
Privacy Statement or your dealings with this website; please contact us at
phone: (805) 544-5200 or you can contact us by mail on the address provided
below.
Information for California Residents
Residents of the State of California may now ask companies with whom they have
an established business relationship to provide certain information about the
companies' sharing of personal information with third parties for direct
marketing purposes during the past year. If you are a California resident and
would like to request a copy of the information disclosure provided by Perry
Ford pursuant to Section 1798.83 of the California Civil Code, please contact
us at (805) 544-5200 or by mail at the following address:
Perry Ford Lincoln of San Luis Obispo
12200 Los Osos Rd.
San Luis Obispo, CA 93405